Who am I?

I build words, worlds, and wonderment that can convert, entertain, and move communities across the web.

A published creative & professional writer with experience in journalism, copywriting, UX writing, writing for blogs, books for children, online marketing, editing - not forgetting poetry, screen and stageplays, sketch comedy, and narration.

Professional Portfolio

Articles

Copywriting

Digital Publishing

Friday the 13th

Tuesday Tunes

Protokiller Halloween

Protokoll Taproom

Commissioned by Protokoll Taproom, I crafted copy to inform its Instagram followers of upcoming events by using a more succinct, informed, and "cool" tone.

Mad Mad Killer Pop Ginger Brew (MMKP - now defunct)

The Benefits of Ginger

Dining with Ginger Brew

Working with the startup ginger brew brewers in a freelance position, I initially wrote two blog posts discussing the benefits of ginger and how to use MMKP's ginger brew in cuisine.

Nintendo Retro Love (NRL)

Rarest SNES Games: The 5 Most Valuable SNES Cartridges

Nintendo M82: Facts, Prices, & More About The M82

Created by two friends and I, NRL wasn't only a storefront for super rare retro Nintendo merchandise, it was also a social media presence and a space for digital publishing so we could chat all things retro Nintendo. Here are a few examples of my work at NRL, discussing the wildest rarities.

Equalista | Content Editor

2020

In this temporary role, I oversaw the distilling of simple glossary definitions from complex academic discourse centered on gender equality, and interned as the sole UX writer.

Author | The Sock Snatcher

2024-2025

As commissioned by Zula, I wrote a book for three-to-five year-olds to go on a little adventure with. Published in 2025, The Sock Snatcher went on to become one of Zula's top-selling hits. It's also available in German titled- Der Sockensammler.

Nintendo Retro Love (NRL) | Senior Content Manager

2017–2019

As co-founder and head of content, I created NRL’s tone of voice and style guide, all front-facing copy across our social media platforms, extensive research of pertinent topics, creating content and interacting with followers.

Creators Media | Senior Content Manager

2014–2017

I created highly stylized content centered on popular & video game culture and tracked the performance of said content via analytics tools. I also nurtured in-house interns and junior writers remotely, and ran my own vertical. I wrote over 1k articles and gained over 30m reads.

University of East London (UEL)

2010 – 2013

My three years studying Creative & Professional Writing (BA Hons) at UEL culminated with a first-class dissertation and my poetry being displayed at Free Range exhibition.

Education

My Experience

CareerFoundry

2019

Back in 2019 I took some time out to study User Experience Design at CareerFoundry, and after completing CF's UX Fundamentals and UX Immersion courses, I am now a fully certified UX designer.